Marketing Research (Record no. 88350)

MARC details
000 -LEADER
fixed length control field 00538nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-265-0806-X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.838
Item number AAK/KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker D A
9 (RLIN) 107990
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2005
Name of publisher, distributor, etc. John wiley and sons inc.
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent 751p
500 ## - GENERAL NOTE
Keywords Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker D A; Kumar V & Day G S
9 (RLIN) 111432
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 55
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/08/2006 The Forward Books 367.00 191   658.838 AAK/KUM B05326 HIMR-BK-5326 25/01/2023 312.00 23/08/2006 Books B05326
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/08/2006 The Forward Books 367.00 191   658.838 AAK/KUM B05327 HIMR-BK-5327 25/01/2023 312.00 23/08/2006 Books B05327