Marketing Research (Record no. 88358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421175623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-2317-3 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.838 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Malhotra N K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009 |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 859p |
| 500 ## - GENERAL NOTE | |
| Keywords | Marketing Research<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra N K & Dash S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Net Price | Full call number | Barcode | Date last seen | Actual Price | Bill Date | Koha item type | Original Barcode | Bill number | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 15/12/2015 | HNIMR Staff | 1.00 | 658.838 MAL DB2502 | HIMR-DB-2502 | 25/01/2023 | 1.00 | 25/01/2023 | Donated Book | DB2502 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 24/11/2011 | Pritam Book Centre | 575.00 | 658.838 MAL B10795 | HIMR-BK-10795 | 25/01/2023 | 431.00 | 16/09/2011 | Books | B10795 | 7605 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 06/06/2018 | Satya Gilani | 1.00 | 658.838 MAL DB2848 | HIMR-DB-2848 | 25/01/2023 | 1.00 | 06/06/2018 | Donated Book | DB2848 |
