The Marketing Whitebook : 2010-2011 (Record no. 90618)

MARC details
000 -LEADER
fixed length control field 00554nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-908452-3-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Datta P, Ed.
9 (RLIN) 113481
245 ## - TITLE STATEMENT
Title The Marketing Whitebook : 2010-2011
Remainder of title One-Stop Guide for Marketers
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2010
Name of publisher, distributor, etc. Business world
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 450p
500 ## - GENERAL NOTE
Keywords marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Datta P, Ed.
9 (RLIN) 113481
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 100
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
      Reference Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 17/02/2010 Forward Books 499.00 3615 658.8 DAT B08403 HIMR-BK-8403 25/01/2023 399.00 15/02/2010 Books B08403