What's In A Brand ? (Record no. 91219)

MARC details
000 -LEADER
fixed length control field 00540nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-4632201-9
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones J P
9 (RLIN) 113942
245 ## - TITLE STATEMENT
Title What's In A Brand ?
Remainder of title Building Brand Equity Through Advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1998
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 335p
500 ## - GENERAL NOTE
Keywords Advertising,Brand management
500 ## - GENERAL NOTE
Keywords Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jones J P
9 (RLIN) 113942
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 28/07/1998 System sales 350.00   658.827 JON B01082 HIMR-BK-1082 25/01/2023 350.00 28/07/1998 Books B01082