Modern marketing management In the Indian Context (Record no. 92277)

MARC details
000 -LEADER
fixed length control field 00542nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davar R S
9 (RLIN) 108783
245 ## - TITLE STATEMENT
Title Modern marketing management In the Indian Context
250 ## - EDITION STATEMENT
Edition statement 7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1987
Name of publisher, distributor, etc. Crown trade
Place of publication, distribution, etc. Mumbai
300 ## - PHYSICAL DESCRIPTION
Extent 694p
500 ## - GENERAL NOTE
Keywords Marketing,Modern marketing
500 ## - GENERAL NOTE
Keywords marketing;modern marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Davar R S & Davar S B
9 (RLIN) 114715
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
Withdrawn 2022-23       Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 12/06/1997 Varma Book Distributor 165.00 113 658.8 DAV B00286 HIMR-BK-286 25/01/2023 165.00 12/06/1997 Books B00286