Strategic Marketing Planning (Record no. 93444)

MARC details
000 -LEADER
fixed length control field 00562nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230318154022.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-85617-617-0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number GIL
100 ## - MAIN ENTRY--PERSONAL NAME
Author Gilligan C
245 ## - TITLE STATEMENT
Title Strategic Marketing Planning
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent 552p
500 ## - GENERAL NOTE
Keywords BPSM<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BPSM
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan C & Wilson R M S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 178.5
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Actual Price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 07/05/2015 Suyog Pub. And Distributors Of Educational Books 595.00 SE/SI/1904   658.802 GIL B13611 HIMR-BK-13611 25/01/2023 416.50 16/04/2015 Books B13611