Brand Management (Record no. 93449)

MARC details
000 -LEADER
fixed length control field 00525nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230423203957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-259-1427-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Author Moorthi Y L R
245 ## - TITLE STATEMENT
Title Brand Management
Remainder of title The Indian Context
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014
Name of publisher, distributor, etc. Vikas Publishing House Pvt. Ltd.
Place of publication, distribution, etc. Mumbai
300 ## - PHYSICAL DESCRIPTION
Extent 171p
500 ## - GENERAL NOTE
Keywords Branding<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moorthi Y L R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Bill number Total Checkouts Full call number Barcode Date last seen Date last checked out Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 08/05/2015 Pritam Book Centre 9433 1 658.827 MOO B13629 HIMR-BK-13629 11/04/2023 06/04/2023 22/04/2015 Books B13629