Principles of Marketing (Record no. 94220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414152520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Lamb C W |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Remainder of title | A South Asian erspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016 |
| Name of publisher, distributor, etc. | Cengage Learning |
| Place of publication, distribution, etc. | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 671p |
| 500 ## - GENERAL NOTE | |
| Keywords | Marketing Management<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb C W; Hair J F; Sharma D & McDaniel C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 277.45 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Net Price | Bill number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Actual Price | Bill Date | Koha item type | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 08/11/2016 | Suyog Enterprises | 895.00 | SE/SI/3471 | 1 | 1 | 658.8 LAM B14296 | HIMR-BK-14296 | 12/12/2025 | 01/12/2025 | 617.55 | 25/10/2016 | Books | B14296 | ||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 08/11/2016 | Suyog Enterprises | 895.00 | SE/SI/3471 | 658.8 LAM B14297 | HIMR-BK-14297 | 25/01/2023 | 617.55 | 25/10/2016 | Books | B14297 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 08/11/2016 | Suyog Enterprises | 895.00 | SE/SI/3471 | 1 | 1 | 658.8 LAM B14298 | HIMR-BK-14298 | 11/12/2025 | 01/12/2025 | 617.55 | 25/10/2016 | Books | B14298 | ||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 08/11/2016 | Suyog Enterprises | 895.00 | SE/SI/3471 | 658.8 LAM B14299 | HIMR-BK-14299 | 25/01/2023 | 617.55 | 25/10/2016 | Books | B14299 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 28/02/2020 | Forward Books | 899.00 | 11225 | 658.8 LAM B20054 | HIMR-BK-20054 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B20054 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 28/02/2020 | Forward Books | 899.00 | 11225 | 658.8 LAM B20055 | HIMR-BK-20055 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B20055 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 28/02/2020 | Forward Books | 899.00 | 11225 | 658.8 LAM B20056 | HIMR-BK-20056 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B20056 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 28/02/2020 | Forward Books | 899.00 | 11225 | 658.8 LAM B20057 | HIMR-BK-20057 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B20057 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 28/02/2020 | Forward Books | 899.00 | 11225 | 658.8 LAM B20058 | HIMR-BK-20058 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B20058 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 06/01/2020 | Forward Books | 899.00 | 11163 | 658.8 LAM B19448 | HIMR-BK-19448 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B19448 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 06/01/2020 | Forward Books | 899.00 | 11163 | 658.8 LAM B19449 | HIMR-BK-19449 | 25/01/2023 | 647.28 | 25/01/2023 | Books | B19449 |
