From Brand Vision to Brand Evaluation (Record no. 94597)

MARC details
000 -LEADER
fixed length control field 00642nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230302121404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856177733
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Author Chernatony L D
245 ## - TITLE STATEMENT
Title From Brand Vision to Brand Evaluation
Remainder of title The Strategic process of Growing and Strengthening brands
250 ## - EDITION STATEMENT
Edition statement Ed. 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Routledge Taylor and Francis
300 ## - PHYSICAL DESCRIPTION
Extent 376p
500 ## - GENERAL NOTE
Keywords Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernatony L D
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 215.45
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Actual Price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15227 HIMR-BK-15227 25/01/2023 479.55 22/02/2017 Books B15227
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15228 HIMR-BK-15228 25/01/2023 479.55 22/02/2017 Books B15228
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15229 HIMR-BK-15229 25/01/2023 479.55 22/02/2017 Books B15229
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15230 HIMR-BK-15230 25/01/2023 479.55 22/02/2017 Books B15230
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15231 HIMR-BK-15231 25/01/2023 479.55 22/02/2017 Books B15231
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15232 HIMR-BK-15232 25/01/2023 479.55 22/02/2017 Books B15232
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15233 HIMR-BK-15233 25/01/2023 479.55 22/02/2017 Books B15233
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15234 HIMR-BK-15234 25/01/2023 479.55 22/02/2017 Books B15234
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15235 HIMR-BK-15235 25/01/2023 479.55 22/02/2017 Books B15235
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 23/02/2017 Suyog Enterprises 695.00 SE/SI/3790   658.827 CHE B15236 HIMR-BK-15236 25/01/2023 479.55 22/02/2017 Books B15236