Integrated Advertising Promotion and Marketing Communications (Record no. 94610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230303111903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Clow K E |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising Promotion and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455p |
| 500 ## - GENERAL NOTE | |
| Keywords | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clow K E & Baack D E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 229.4 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Net Price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Actual Price | Bill Date | Koha item type | Original Barcode | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/02/2017 | Suyog Enterprises | 740.00 | SE/SI/3790 | 659.1 CLO B15255 | HIMR-BK-15255 | 25/01/2023 | 510.60 | 22/02/2017 | Books | B15255 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/02/2017 | Suyog Enterprises | 740.00 | SE/SI/3790 | 659.1 CLO B15256 | HIMR-BK-15256 | 25/01/2023 | 510.60 | 22/02/2017 | Books | B15256 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 23/02/2017 | Suyog Enterprises | 740.00 | SE/SI/3790 | 659.1 CLO B15257 | HIMR-BK-15257 | 25/01/2023 | 510.60 | 22/02/2017 | Books | B15257 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2018 | Pritam Book Centre | 789.00 | 10549 | 659.1 CLO B16212 | HIMR-BK-16212 | 25/01/2023 | 760.00 | 28/02/2018 | Books | B16212 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2018 | Pritam Book Centre | 789.00 | 10549 | 659.1 CLO B16213 | HIMR-BK-16213 | 25/01/2023 | 760.00 | 28/02/2018 | Books | B16213 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2018 | Pritam Book Centre | 789.00 | 10549 | 659.1 CLO B16214 | HIMR-BK-16214 | 25/01/2023 | 760.00 | 28/02/2018 | Books | B16214 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2018 | Pritam Book Centre | 789.00 | 10549 | 659.1 CLO B16215 | HIMR-BK-16215 | 25/01/2023 | 760.00 | 28/02/2018 | Books | B16215 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2018 | Pritam Book Centre | 789.00 | 10549 | 659.1 CLO B16216 | HIMR-BK-16216 | 25/01/2023 | 760.00 | 28/02/2018 | Books | B16216 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 25/02/2020 | Forward Books | 839.00 | 11220 | 659.1 CLO B19801 | HIMR-BK-19801 | 25/01/2023 | 604.08 | 25/01/2023 | Books | B19801 | |||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 25/02/2020 | Forward Books | 839.00 | 11220 | 1 | 659.1 CLO B19802 | HIMR-BK-19802 | 08/01/2026 | 604.08 | 25/01/2023 | Books | B19802 | 07/07/2026 | 08/01/2026 |
