Integrated Marketing Communication:pentacom (Record no. 95388)

MARC details
000 -LEADER
fixed length control field 00576nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332536845
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malaval P
9 (RLIN) 117553
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication:pentacom
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2015
Name of publisher, distributor, etc. Pearson Education
Place of publication, distribution, etc. Tamil Nadu
300 ## - PHYSICAL DESCRIPTION
Extent 480p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Volume/sequential designation 1
500 ## - GENERAL NOTE
Keywords Advertising;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Malaval P; Abbo M H; Kumar M & Decaudin J M
9 (RLIN) 117554
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 167.72
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Bill number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 10/12/2019 Forward Books 599.00 11140   659.1 MAL B18841 HIMR-BK-18841 25/01/2023 431.28 10/12/2019 Books B18841