Principles Of Marketing (Record no. 95614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler P |
| 9 (RLIN) | 110892 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles Of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2018 |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | Tamil Nadu |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 699p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 1 |
| 500 ## - GENERAL NOTE | |
| Keywords | Marketing management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler P; Armstrong G & Agnihotri P Y |
| 9 (RLIN) | 106410 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 257.32 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Cost, normal purchase price | Bill number | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Total Checkouts | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/12/2019 | Forward Books | 919.00 | 11140 | 658.8 KOT B18871 | HIMR-BK-18871 | 25/01/2023 | 661.68 | 12/12/2019 | Books | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 27/02/2020 | Forward Books | 919.00 | 11221 | 658.8 KOT B19957 | HIMR-BK-19957 | 25/01/2023 | 661.68 | 24/02/2020 | Books | B19957 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 27/02/2020 | Forward Books | 919.00 | 11221 | 658.8 KOT B19958 | HIMR-BK-19958 | 25/01/2023 | 661.68 | 24/02/2020 | Books | B19958 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 27/02/2020 | Forward Books | 919.00 | 11221 | 658.8 KOT B19959 | HIMR-BK-19959 | 25/01/2023 | 661.68 | 24/02/2020 | Books | B19959 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 27/02/2020 | Forward Books | 919.00 | 11221 | 658.8 KOT B19960 | HIMR-BK-19960 | 25/01/2023 | 661.68 | 24/02/2020 | Books | B19960 | ||||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 27/02/2020 | Forward Books | 919.00 | 11221 | 658.8 KOT B19961 | HIMR-BK-19961 | 25/01/2023 | 661.68 | 24/02/2020 | Books | B19961 |
