Marketing Communications An Integrated Approach (Record no. 96075)

MARC details
000 -LEADER
fixed length control field 00541nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7554-288-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith P R
9 (RLIN) 111371
245 ## - TITLE STATEMENT
Title Marketing Communications An Integrated Approach
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2005
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 696p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Volume/sequential designation 1
500 ## - GENERAL NOTE
Keywords advertising;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith P R; Dr. Palla Sivaprasad & Taylor J
9 (RLIN) 118089
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 06/06/2018 Satya Gilani 1.00 659.1 SMI DB2847 HIMR-DB-2847 25/01/2023 1.00 06/06/2018 Donated Book DB2847