Media Planning And Buying: Principles And Practice In The Indian Context (Record no. 96137)

MARC details
000 -LEADER
fixed length control field 00600nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230422170346.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978007014607
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MEN
100 ## - MAIN ENTRY--PERSONAL NAME
Author Menon A
245 ## - TITLE STATEMENT
Title Media Planning And Buying: Principles And Practice In The Indian Context
250 ## - EDITION STATEMENT
Edition statement 11th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2019
Name of publisher, distributor, etc. McGraw-Hill
Place of publication, distribution, etc. India
300 ## - PHYSICAL DESCRIPTION
Extent 345p
500 ## - GENERAL NOTE
Keywords advertising;IMC<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising;IMC
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Menon A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b 217
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Bill number Total Checkouts Full call number Barcode Date last seen Actual Price Bill Date Koha item type Original Barcode
        Smt. Hiraben Nanavati Institute of Management & Research for Women Smt. Hiraben Nanavati Institute of Management & Research for Women 17/12/2019 Forward Books 775.00 11148   659.1 MEN B19149 HIMR-BK-19149 25/01/2023 558.00 10/12/2019 Books B19149