Foundations of Advertising - Thoery and Practice with Supplementation of Digital Advertising (Record no. 96645)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230302173548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5299-407-6 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU/SET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Chunawalla S A |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of Advertising - Thoery and Practice with Supplementation of Digital Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019 |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Place of publication, distribution, etc. | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 600p |
| 500 ## - GENERAL NOTE | |
| Keywords | advertising;Digital Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising;Digital Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla S A & Sethia K C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | 168.75 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Vendor | Net Price | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Actual Price | Bill Date | Koha item type | Original Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2021 | Forward Books | 675.00 | 11378 | 659.1 CHU/SET B21419 | HIMR-BK-21419 | 25/01/2023 | 506.25 | 12/03/2021 | Books | B21419 | |||||
| Smt. Hiraben Nanavati Institute of Management & Research for Women | Smt. Hiraben Nanavati Institute of Management & Research for Women | 12/03/2021 | Forward Books | 675.00 | 11378 | 659.1 CHU/SET B21420 | HIMR-BK-21420 | 25/01/2023 | 506.25 | 12/03/2021 | Books | B21420 |
