Advertising Principles and Practice (Record no. 98320)

MARC details
000 -LEADER
fixed length control field 01291nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230314162146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230302b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131714140
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Author Wells William D.
245 ## - TITLE STATEMENT
Title Advertising Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 592
365 ## - TRADE PRICE
Price amount 550.00
Currency code Rs.00
520 ## - SUMMARY, ETC.
Summary, etc. PART 1 FOUNDATION<br/>1 Introduction to Advertising <br/>2 Advertising's Role in Marketing <br/>3 Advertising and Society <br/> PART 2 PLANNING AND STRATEGY<br/>4 How Advertising Works <br/>5 The Consumer Audience <br/>6 Strategic Research <br/>7 Strategic Planning <br/>PART 3 EFFECTIVE ADVERTISING MEDIA<br/>8 Print and Out-of-Home Media <br/>9 Broadcast Media <br/>10 Interactive and Alternative Media <br/>11 Media Planning and Buying <br/>PART 4 EFFECTIVE ADVERTISING MESSAGES<br/>12 The Creative Side and Message Strategy <br/>13 Copywriting <br/>14 Design and Production <br/>PART 5 INTEGRATION AND EVALUATION<br/>15 Direct Response <br/>16 Sales Promotion, Events, and Sponsorships <br/>17 Public Relations <br/>18 Special Advertising Situations <br/>19 Evaluation of Effectiveness <br/><br/><br/><br/><br/><br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty Sandra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Vendor Net Price Total Checkouts Full call number Barcode Date last seen Date last checked out Actual Price Bill Date Koha item type Original Barcode
    Dewey Decimal Classification     School of Fashion Technology School of Fashion Technology 28/02/2023 Amazon 550.00 8 659 WEL SOFT-BK-4117 26/08/2025 23/06/2025 788.00 02/03/2023 Books 004117