Kellogg on Branding

By:

Tybout Alice M

Contributor(s):

Calkins Tim

Material type: Text

TextLanguage: English Publication details: Canda John Wiley & Sons, Inc 2005Description: 334ISBN:

9780471690160

Subject(s):

Branding

DDC classification:

687 TYB

Summary: • Acknowledgments. • Introduction • The Challenge of Branding. • Section I: Key Branding Concepts • Section II: Strategies for Building and Leveraging Brands. • Section III: From Strategy to Implementation. • Section IV: Branding Insights from Senior Managers Index • Show less

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Donated Book	School of Fashion Technology	687 TYB (Browse shelf(Opens below))	Available (not for issue)	D113	SOFT-BK-D113

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• Acknowledgments.
• Introduction
• The Challenge of Branding.
• Section I: Key Branding Concepts
• Section II: Strategies for Building and Leveraging Brands.
• Section III: From Strategy to Implementation.
• Section IV: Branding Insights from Senior Managers Index
• Show less

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