Contemporary Marketing

By:

Boone Louis E

Contributor(s):

Kurtz David L

Material type: Text

TextLanguage: Eng Publication details: India Cengage Learning Hoaki 2019Edition: 18thDescription: 399ISBN:

9789355738479

Subject(s):

Marketing

DDC classification:

658.8 BOO

Summary: Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior. 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research. Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts. 12. Developing and Managing Products. Part V: PRICING DECISIONS. 13. Pricing Concepts. 14. Pricing Strategies. Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management. 16. Retailing and Direct Marketing. Part VII: PROMOTIONAL DECISIONS. 18. Integrated Marketing Communications, Advertising, and Public Relations. 19. Personal Selling and Sales Promotion.

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Item type	Current library	Call number	Status	Barcode
Books	School of Fashion Technology	658.8 BOO (Browse shelf(Opens below))	Available (not for issue)	SOFT-BK-4346

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Previous	658.8 Marketing Management : A South Asian Perspective	658.8 AAK Building Strong Brands	658.8 AGI End of Fashion: How Marketing Changed the Clothing Business Forever	658.8 BOO Contemporary Marketing	658.8 DEI Digital Marketing For Dummies	658.8 JAC Mastering Fashion Marketing	658.8 KOT Principles of Marketing	Next

Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
5. Social Media: Living in the Connected World.
Part II: UNDERSTANDING BUYERS AND MARKETS.
6. Consumer Behavior.
7. Business Markets and Buying Behavior.
8. Global Marketing.
Part III: TARGET MARKET SELECTION.
9. Market Segmentation, Targeting, and Positioning.
10. Marketing Research.
Part IV: PRODUCT DECISIONS.
11. Product and Branding Concepts.
12. Developing and Managing Products.
Part V: PRICING DECISIONS.
13. Pricing Concepts.
14. Pricing Strategies.
Part VI: DISTRIBUTION DECISIONS.
15. Distribution Channels and Supply Chain Management.
16. Retailing and Direct Marketing.
Part VII: PROMOTIONAL DECISIONS.
18. Integrated Marketing Communications, Advertising, and Public Relations.
19. Personal Selling and Sales Promotion.

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