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How Brands Grow: What Marketers Don't Know

By: Material type: TextTextLanguage: Eng Publication details: Australia Oxford University Press 2018Description: 228ISBN:
  • 9780195573565
Subject(s): DDC classification:
  • 687 SHA
Summary: 1. Evidence-Based Marketing 2. How Brands Grow 3. How To Grow Your Consumer Base 4. Which Customers Matter Most? 5. Our Buyers Are Different 6. Who Do You Really Compete With? 7. Passionate Consumer Commitment 8. Differentiation Versus Distinctiveness 9. How Advertising Really Works 10. What Price Promotions Really Do 11. Why Loyalty Programs Don't Work 12. Mental And Physical Availability 13. A Final Word
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Holdings
Item type Current library Call number Copy number Status Barcode
Books School of Fashion Technology 687 SHA (Browse shelf(Opens below)) 25% Available (not for issue) SOFT-BK-4390

1. Evidence-Based Marketing
2. How Brands Grow
3. How To Grow Your Consumer Base
4. Which Customers Matter Most?
5. Our Buyers Are Different
6. Who Do You Really Compete With?
7. Passionate Consumer Commitment
8. Differentiation Versus Distinctiveness
9. How Advertising Really Works
10. What Price Promotions Really Do
11. Why Loyalty Programs Don't Work
12. Mental And Physical Availability
13. A Final Word

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