How Brands Grow Part 2: Including Emerging Markets, Services, Durables, New and Luxury Brands

By:

Romaniuk Jenni

Contributor(s):

Sharp Byron

Material type: Text

TextLanguage: Eng Publication details: New Zealand Oxford University Press 2018Description: 233ISBN:

9780195596267

Subject(s):

Brand

DDC classification:

687 ROM

Summary: 1. How Brands Grow / Byron Sharp and Jenni Romaniuk 2. Target the (Whole) Market / Byron Sharp and Jenni Romaniuk 3. Where New Customers Come From / Byron Sharp and Jenni Romaniuk 4. Building Mental Availability / Jenni Romaniuk 5. Leveraging Distinctive Assets / Jenni Romaniuk 6. Achieving Reach / Jenni Romaniuk 7. Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East 8. Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp 9. Online Shopping ... Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk 10. New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp 11. And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	School of Fashion Technology	687 ROM (Browse shelf(Opens below))	25%	Available (not for issue)	SOFT-BK-4404

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Previous	687 MCT Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)	687 OST The Fairchild Dictionary of Retailing	687 OST The Fairchild Dictionary of Retailing	687 ROM How Brands Grow Part 2: Including Emerging Markets, Services, Durables, New and Luxury Brands	687 SHA Eat & Go 2 : Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries	687 SHA How Brands Grow: What Marketers Don't Know	687 SOL Consumer Behavior in Fashion	Next

1. How Brands Grow / Byron Sharp and Jenni Romaniuk
2. Target the (Whole) Market / Byron Sharp and Jenni Romaniuk
3. Where New Customers Come From / Byron Sharp and Jenni Romaniuk
4. Building Mental Availability / Jenni Romaniuk
5. Leveraging Distinctive Assets / Jenni Romaniuk
6. Achieving Reach / Jenni Romaniuk
7. Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East
8. Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp
9. Online Shopping ... Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk
10. New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp
11. And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk

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