Global Fashion Business: International Retailing, Marketing, and Merchandising

By:

Jin Byoungho Ellie

Material type: Text

TextLanguage: Eng Publication details: London Bloomsbury Visual Arts 2024Description: 254ISBN:

9781350180185

Subject(s):

Fashion Business

DDC classification:

687 JIN

Online resources:

Click here to access online

Summary: Part One An Overview 1. The Nature of the Global Fashion Business 2. Global Fashion Marketing Part Two Global Environments Affecting the Fashion Business 3. Economic Environments affecting the Fashion Business 4. Cultural Environment & Its Impact on the Global Fashion Business 5. Legal & Regulatory Environment: Playing by the Rules Part Three Assessing Global Marekt Opportunities 6. Internationalization Theories 7. Where to Enter: New Market Selection Decision 8. How to Enter Entry Mode Decision Part Four Developing Global Marketing Strategies 9. Brand Management for Global Markets 10. Product Development for Global Markets 11. Pricing for Global Markets 12. Retail & Distribution for Global Markets 13. Communications & Advertising to Global Consumers

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	School of Fashion Technology	687 JIN (Browse shelf(Opens below))	25%	Available (not for issue)	SOFT-BK-4442
Books	School of Fashion Technology	687 JIN (Browse shelf(Opens below))	25%	Available (not for issue)	SOFT-BK-4434
Books	School of Fashion Technology	687 JIN (Browse shelf(Opens below))	25%	Available (not for issue)	SOFT-BK-4435

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Previous								Next
Previous	687 FRI Fashion From Concept to Consumer	687 GRE Store Design: A Complete Guide to Designing Successful Retail Stores	687 HAN Absolutely Fabulous Architecture & Fashion	687 JIN Global Fashion Business: International Retailing, Marketing, and Merchandising	687 JIN Global Fashion Business: International Retailing, Marketing, and Merchandising	687 JIN Global Fashion Business: International Retailing, Marketing, and Merchandising	687 JOH Branding : In Five & a Half Steps	Next

Part One An Overview
1. The Nature of the Global Fashion Business
2. Global Fashion Marketing
Part Two Global Environments Affecting the Fashion Business
3. Economic Environments affecting the Fashion Business
4. Cultural Environment & Its Impact on the Global Fashion Business
5. Legal & Regulatory Environment: Playing by the Rules
Part Three Assessing Global Marekt Opportunities
6. Internationalization Theories
7. Where to Enter: New Market Selection Decision
8. How to Enter Entry Mode Decision
Part Four Developing Global Marketing Strategies
9. Brand Management for Global Markets
10. Product Development for Global Markets
11. Pricing for Global Markets
12. Retail & Distribution for Global Markets
13. Communications & Advertising to Global Consumers

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