Index: Volume-I

Theme: Sarvodaya Chapters

1. Revitalizing Fashion: A Call for Regenerative Sustainable Practices in Industry and Education Amit Chotrani and Dr. Reena Aggarwal

2. A Circular Economy Approach to Revive Old Saree by Deconstruct and Reconstruct via Yarn Craft Techniques and Community Empowerment Anjali Chavan

3. YATHIRAI'- and Ergonomically Constructed game to Promote Indian Culture Amistha Roopa R, Saubhagya Gupta and Ms. Ettishri Rajput

4. User Generated Content on Instagram and It's Impact on Consumer Buying Behavior Dr.Bhaskar Banerjee, Ms. Gargi Singh and Ms. Chhavi Khandelwal

5.Beyond Pink and Blue; Understanding the Effect of Gender Inclusivity on Brand Perception Deeksha Tanwar and Nandita Kohli

6. Screen Chic: Investigating the Synergy between Fashion Entrepreneurship and Movie Brand Placement Dr.Frince Thomas and Dr. Pranav Desai

7. Unveiling Conscious Clothing Conception: A Study of GEN-Z Consumer Inclinations Across Clothing Use Phases Dr. Harleen Sahni, Nupur Chopra and Deepani Patel, Kankana Chatterjee

8. Futuristic Fashion: Moving Towards A Tech Vogue Era Dr. Hema Dubey

9. Shifting Paradigms: A Case Study for Men's Fashion Jewelry Consumption Patterns in the Indian Subcontinent Dr.Jagriti Mishra, Ms.Gargi Singh and Ms. Yakshika Garg

10. Strategic Intervention for Craft Sustainability in Modern Times: Traditional Textiles of Arrah Dr.Madhu Sharan and Ms. Prachi Mohan

11. Application of Project Management Techniques in the Apparel Industry: A Case Study Gangadhar Malik and ???

12. Reviving Tradition and Redefining Fashion: Vedic Sustainability Principles for Slow Fashion Brands Hrishika Sharma, Mudra Gandhi and Harshit Desai

13. A Study on Consumer Acceptance of Thrifting Clothing in the Post-Pandemic Era Kashmik Nair and Kashish Nair

14. Exploring The Dynamic Intersection: Metaverse and Cultural Integration in Sustainable Fashion Entreprenuership Mayank Jain and Prof. Dr. M. K. Gandhi

15. Mud Mirror Wall Painting of Kutch Gujarat:It's Resurgence Through Textile Design Development Ms. Sonu Chauhan and Dr. Amita Pandya

16. Chanderi Craft: Weaving the Threads of Tradition, Commerce and Sustainability Ms.Priyanka Saxena and Dr. Subhangi Yadav

17. Men in White- A constructive Research on the Evolving Costume Preferences of Pastoralist and Agrarian Communities in Western Saurashtra Ravi Joshi

18. Does Sustainability Sell? Social Media Marketing Strategies for Indie Fashion Brands Sarangi Bhandarkar, Mudra Gandhi and Esha Sulakhe


19. A Comprehensive Study on the Indian Consumer's Changing Habit from Sustainable to Fast Fashion and It's Impact on Circular Economy Shubhangi Bhadola

20. Social Innovation Challenges in Urban Gemstone Clusters of Jaipur Shweta Rai and Arunita Paul

21. Loyalty and Purchasing Behaviors of Consumers are Affected by Brand Image, Brand Trust and Advertisement Dr.Sudhakar Baburao Jadhav

22. Bollywood's Role in Showcasing Indian Handlooms and Handicrafts: A Soft Power Perspective Susmita Das, Sayandeep Debnath and Priya Mahanta

23. Innovative Upcycling Approach: Transforming Discarded Children's Clothing Into Pet (Dog's) Clothing With Commercial Value Vaishnavi Shantikari and Dr.M.M.Hundekar

24. Unlocking Sustainability: Re-Purposing Pre-consumer Denim Waste into Apparel Through Upcycling Practices Versha Verma

25. Sustainable Shopping from A-Z; Transforming Online Fashion Retail For A Greener Future Vidhu Sekhar P, Bhaskar Banerjee and Amarthya Shekhar KN

26. Defining Sustainable Brands Through Garment Silhouettes and Pattern Making Principles: A New Identification Mark for Brands Zeal Mehta, Dr. Maitri shah