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Starbucks

By: Publication details: Jaico Publishing House 2025 MumbaiDescription: 85ppISBN:
  • 9789348098399
Summary: In 1983, a 30-year-old American man had an awakening of sorts in this vibrant city. You might say he “woke up and smelled the coffee.” While in Milan on business, New Yorker Howard Schultz was immediately drawn to the coffee bars. He was struck by their relaxed, welcoming atmosphere. The warm, rich smell of roasting coffee hung in the air. Customers chatted in a familiar, first-name way with the baristas who made their coffees to order. They ate warm pastries and drank strong espresso. And these places were lively at all hours.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books MKSSS s K.B. Joshi Institute of Information Technology Library BCA Available (not for issue) 2839 KBJP-BK-2839

In 1983, a 30-year-old American man had an awakening of sorts in this vibrant city. You might say he “woke up and smelled the coffee.”

While in Milan on business, New Yorker Howard Schultz was immediately drawn to the coffee bars. He was struck by their relaxed, welcoming atmosphere. The warm, rich smell of roasting coffee hung in the air. Customers chatted in a familiar, first-name way with the baristas who made their coffees to order. They ate warm pastries and drank strong espresso. And these places were lively at all hours.

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