Indian Advertising Laughter & Tears: 1950 to 2013

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TextLanguage: English Publication details: New Delhi Niyogi Books 2014Description: 388ISBN:

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Summary: 1. 1950-1960 OVERVIEW 2. 1960-1970 TRANSITION 3. 1970-1980 GROWTH 4. 1980-1990 LEARNING 5. 1990-2000 NEW AGE 6. 2001-THE PRESENT TIME AHEAD

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				659 CHA (Browse shelf(Opens below))				25%	Available (not for issue)			SOFT-BK-4803

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Previous	659 BOW Basics Advertising o1: Copywriting The Creative Process of Writing text for Advertisements or Publicity Material	659 BOW Basics Advertising o1: Copywriting The Creative Process of Writing text for Advertisements or Publicity Material	659 BOW Basics Advertising o1: Copywriting The Creative Process of Writing text for Advertisements or Publicity Material	659 CHA Indian Advertising Laughter & Tears: 1950 to 2013	659 HEN Strategic Writing: Multimedia Writing for Public Relations, Advertising and More	659 MAH Basics Advertising 02 Art Direction	659 MAH Basics Advertising 03 Ideation	Next

1. 1950-1960 OVERVIEW
2. 1960-1970 TRANSITION
3. 1970-1980 GROWTH
4. 1980-1990 LEARNING
5. 1990-2000 NEW AGE
6. 2001-THE PRESENT TIME AHEAD

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