What is Design Management?
Why is Design Management Important?
The Design Management TimeLine.
PART ONE - MANAGING THE DESIGN STRATEGY
KNOWLEDGE
Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth
PRACTICE
Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman.
KEY SKILLS
Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication.
PART TWO - MANAGING THE DESIGN PROCESS
KNOWLEDGE
Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design.
PRACTICE
Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith.
KEY SKILLS
Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication.
PART THREE - MANAGING THE DESIGN IMPLEMENTATION
KNOWLEDGE
The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy.
PRACTICE
Case Study -Sprunk-Jansen and Ping-Pong Design; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins.
KEY SKILLS
Management and Leadership; Leading and Advocating Design; Written Communication.
Appendix