Innovation Matrix : 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property
Material type:
TextLanguage: English Publication details: BIS Publishing 2019Description: 135ISBN: - 9789063695200
- 745.4Â JEY
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | School of Fashion Technology | 745.4 JEY (Browse shelf(Opens below)) | 33% | Available (not for issue) | SOFT-BK-4831 |
PART 1: Why intellectual property is key to managing innovation.
PART 2: Game on: You need a strategy.
MOVE 1: THINK: Internal & external analysis.
MOVE 2: STRATEGIZE: Gathering your innovation & IP options.
MOVE 3: ACT: Strategy implementation.
PLAY: 3 Cases That Pull It All Together
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