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Innovation Matrix : 3 Moves to Design a Winning Strategy for Innovation and Intellectual Property

By: Contributor(s): Material type: TextLanguage: English Publication details: BIS Publishing 2019Description: 135ISBN:
  • 9789063695200
Subject(s): DDC classification:
  • 745.4 JEY
Summary: PART 1: Why intellectual property is key to managing innovation. PART 2: Game on: You need a strategy. MOVE 1: THINK: Internal & external analysis. MOVE 2: STRATEGIZE: Gathering your innovation & IP options. MOVE 3: ACT: Strategy implementation. PLAY: 3 Cases That Pull It All Together
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books School of Fashion Technology 745.4 JEY (Browse shelf(Opens below)) 33% Available (not for issue) SOFT-BK-4831

PART 1: Why intellectual property is key to managing innovation.
PART 2: Game on: You need a strategy.
MOVE 1: THINK: Internal & external analysis.
MOVE 2: STRATEGIZE: Gathering your innovation & IP options.
MOVE 3: ACT: Strategy implementation.
PLAY: 3 Cases That Pull It All Together

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