Framework for Marketing Management

By:

Kotler Philip

Contributor(s):

Keller Kevin

Material type:

TextLanguage: English Publication details: India Pearson 2024Edition: 6thDescription: 344ISBN:

9789332575394

Subject(s):

Marketing

DDC classification:

658.8 KOT

Summary: PART 1 INTRODUCTION TO MARKETING MANAGEMENT 1 Scope of Marketing for New Realities 2 Marketing Strategies and Plans 3 Marketing Research and Analysis PART 2 CONNECTING WITH CUSTOMERS 4 Building Long-Term Customer Relationships 5 Buying Dynamics of Consumers and Businesses PART 3 STRATEGIC BRAND MANAGEMENT 6 Target Marketing 7 Competitive and Effective Brand Positioning 8 Branding and Core Business Growth PART 4 VALUE CREATION 9 Product Mix and New Offerings 10 Analyzing and Marketing Services 11 Concepts and Tools for Strategic Pricing PART 5 VALUE DELIVERY 12 Developing and Managing Strategic and Integrated Marketing Chann 13 Managing Retailing, Wholesaling, and Logistics PART 6 VALUE COMMUNICATION 14 Designing and Managing Integrated Marketing Communications 2 15 Managing Mass Communications: Advertising, Sales Promotions, Ev and Experiences, and Public Relations 16 Managing Digital Communications: Online, Social Media, and Mobile 17 Managing Personal Communications: Direct and Database Marketing Personal Selling PART 7 MANAGING THE MARKETING ORGANIZATION FOR LONG-TERM SUCCESS 18 Responsible Marketing in a Global Environment

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				658.8 KOT (Browse shelf(Opens below))				33%	Available (not for issue)			SOFT-BK-4878

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PART 1 INTRODUCTION TO MARKETING MANAGEMENT
1 Scope of Marketing for New Realities
2 Marketing Strategies and Plans
3 Marketing Research and Analysis
PART 2 CONNECTING WITH CUSTOMERS
4 Building Long-Term Customer Relationships
5 Buying Dynamics of Consumers and Businesses
PART 3 STRATEGIC BRAND MANAGEMENT
6 Target Marketing
7 Competitive and Effective Brand Positioning
8 Branding and Core Business Growth
PART 4 VALUE CREATION
9 Product Mix and New Offerings
10 Analyzing and Marketing Services
11 Concepts and Tools for Strategic Pricing
PART 5 VALUE DELIVERY
12 Developing and Managing Strategic and Integrated Marketing Chann
13 Managing Retailing, Wholesaling, and Logistics
PART 6 VALUE COMMUNICATION
14 Designing and Managing Integrated Marketing Communications 2
15 Managing Mass Communications: Advertising, Sales Promotions, Ev and Experiences, and Public Relations
16 Managing Digital Communications: Online, Social Media, and Mobile
17 Managing Personal Communications: Direct and Database Marketing
Personal Selling
PART 7 MANAGING THE MARKETING ORGANIZATION FOR LONG-TERM SUCCESS
18 Responsible Marketing in a Global Environment

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