Digital & Marketing Asset Management :The Real Story about Dam Technology & Practice

By:

Regli Theresa

Material type:

TextLanguage: English Publication details: New York Rosenfeld 2016Description: 225ISBN:

9781933820729

Subject(s):

Marketing

DDC classification:

REG 658.8

Summary: 1. What Is Digital And Marketing Asset Management Technology? 2. The Business Case For Digital And Marketing Asset Management 3. The DAM Maturity Model 4. DAM Technology Services: Asset Creation And Management 5. DAM Technology Services: Search, Retrieval, And Navigation 6. DAM Technology Services: Asset Assembly And Delivery 7. DAM Technology Services: Architecture And Administration 8. Cloud, On-Premise, Or Hybrid? DAM Delivery Models 9. You're Not Just Buying A Tool: Strategic Considerations 10. Universal Scenarios: The Key To Comparing Technologies 11. Mixology: DAM In The Digital Marketing Cocktail

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				658.8 REG (Browse shelf(Opens below))				33%	Available (not for issue)			SOFT-BK-4880

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1. What Is Digital And Marketing Asset Management Technology?
2. The Business Case For Digital And Marketing Asset Management
3. The DAM Maturity Model
4. DAM Technology Services: Asset Creation And Management
5. DAM Technology Services: Search, Retrieval, And Navigation
6. DAM Technology Services: Asset Assembly And Delivery
7. DAM Technology Services: Architecture And Administration
8. Cloud, On-Premise, Or Hybrid? DAM Delivery Models
9. You're Not Just Buying A Tool: Strategic Considerations
10. Universal Scenarios: The Key To Comparing Technologies
11. Mixology: DAM In The Digital Marketing Cocktail

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