Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

By:

Smith Kerry

Contributor(s):

Hanover Dan

Material type:

TextLanguage: English Publication details: Canada Wiley 2016Description: 214ISBN:

9781119145875

Subject(s):

Marketing

DDC classification:

658.8 SMI

Summary: 1. The Rise Of The Experience 2. The Psychology Of Engagement 3. Developing An Experiential Strategy 4. Anatomy Of An Experiential Marketing Campaign 5. Digital Plus Live 6. Experience Design 7. Proving Performance And Measurement 8. The 10 Habits Of Highly Experiential Brands 9. The Vocabulary Of Experiences 10. Converting To An Experience Brand

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				658.8 SMI (Browse shelf(Opens below))				33%	Available (not for issue)			SOFT-BK-4948

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Previous	658.8 REG Digital & Marketing Asset Management :The Real Story about Dam Technology & Practice	658.8 SCH Experiential Marketing	658.8 SCO New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly	658.8 SMI Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands	659 Rewind Forty Years of Design and Advertising	659 Fashion and Advertising	659 Usiong Qualitative Research In Advertising:	Next

1. The Rise Of The Experience
2. The Psychology Of Engagement
3. Developing An Experiential Strategy
4. Anatomy Of An Experiential Marketing Campaign
5. Digital Plus Live
6. Experience Design
7. Proving Performance And Measurement
8. The 10 Habits Of Highly Experiential Brands
9. The Vocabulary Of Experiences
10. Converting To An Experience Brand

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