Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

By:

Rajagopal

Material type:

TextLanguage: English Publication details: Switzerland Palgrave Macmillan 2019Description: 277ISBN:

9783030119102

Subject(s):

Marketing

DDC classification:

658.8 RAJ

Summary: PART I ROLE OF CONSUMERS 1. Consumer Behavior: Internal Factors 2. Consumer Behavior: External Factors PART II MARKET & ORGANIZATION 3. Understanding Market Environment 4. Strategic Capability and Direction PART III 5. ADVANCED MARKETING-MIX 6. Product and Brand Strategy 7. Pricing Strategy 8. Distribution and Promotion Strategy 9. Marketing Research

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				658.8 RAJ (Browse shelf(Opens below))				33%	Available (not for issue)			SOFT-BK-4972

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PART I ROLE OF CONSUMERS
1. Consumer Behavior: Internal Factors
2. Consumer Behavior: External Factors
PART II MARKET & ORGANIZATION
3. Understanding Market Environment
4. Strategic Capability and Direction
PART III 5. ADVANCED MARKETING-MIX
6. Product and Brand Strategy
7. Pricing Strategy
8. Distribution and Promotion Strategy
9. Marketing Research

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