Table of contents

Introduction
How to use this book
Chapter 1: Product ideas
Imagination
Case study: Wayne Hemingway
People’s needs
Case study: Matthew White
Chapter summary
Chapter 2: The product brief
Defining needs
Case study: Emmanuel Laffon de Mazieres
Market trends
Case study: Luigi Colani
Product requirements
Case study: Jonathan Ive
Chapter summary
Chapter 3: Design solutions
Meeting needs
Case study: Droog 94
Concept development 98
Case study: Josef Cadek 108
Functionality 112
Case study: d3o 122
Chapter summary
Chapter 4: Production
Development
Case study: Tom Dixon
Manufacturing
Case study: Assa Ashuach
Operations
Case study: Salter Housewares
Chapter summary
Chapters: The marketplace
Preparing to sell
Case study: Sir James Dyson
Marketing
Case study: Vertu
Chapter summary
Conclusion
Further resources
Acknowledgements
Working with ethics