Fashion Marketing Communications

By:

Lea-Greenwood Gaynor

Material type: Text

TextLanguage: English Publication details: Wiley 2013Description: 203ISBN:

9788126548408

Subject(s):

Marketing

DDC classification:

658.8

Summary: Chapter 1 Introduction Chapter 2 Marketing strategy Chapter 3 Tools and media channels Chapter 4 The power of magazines Chapter 5 The role of public relations Chapter 6 Celebrity Chapter 7 The retail fashion store environment Chapter 8 Trade marketing communications Chapter 9 International fashion marketing communications Chapter 10 Regulatory frameworks Chapter 11 Assessing the effectiveness of fashion marketing communications Chapter 12 Future directions in fashion marketing communications

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	School of Fashion Technology	658.8 (Browse shelf(Opens below))	Available (not for issue)	001638	SOFT-BK-1638
Books	School of Fashion Technology	658.8 (Browse shelf(Opens below))	Available (not for issue)	001549	SOFT-BK-1549

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Previous	658.8 Creative Strategies : Idea Management For Marketing, Advertising, Media & Design	658.8 Basics Marketing 02 : Online Marketing	658.8 Basics Marketing 02 : Online Marketing	658.8 Fashion Marketing Communications	658.8 Fashion Marketing Communications	658.8 Basic Marketing 03 : Marketing Management	658.8 Sales Promotion Design	Next

Chapter 1 Introduction
Chapter 2 Marketing strategy
Chapter 3 Tools and media channels
Chapter 4 The power of magazines
Chapter 5 The role of public relations
Chapter 6 Celebrity
Chapter 7 The retail fashion store environment
Chapter 8 Trade marketing communications
Chapter 9 International fashion marketing communications
Chapter 10 Regulatory frameworks
Chapter 11 Assessing the effectiveness of fashion marketing communications
Chapter 12 Future directions in fashion marketing communications

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