Creating The Perfeet Design Brief : How To Manage Design For Strategic Advantage
Material type:
TextLanguage: English Publication details: All work Press-New York 2012Description: 216ISBN: - 9781581159141
- 745.4
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| Books | School of Fashion Technology | 745.4 (Browse shelf(Opens below)) | Available (not for issue) | 001700 | SOFT-BK-1700 |
Introduction
Chapter 1
What Is a Design Brief Anyway?
Chapter 2
Who is Responsible for Developing a Design Brief?
Chapter 3
Essential Elements of the Design Brief
Chapter 4
Getting the Design Brief Approved
Chapter 5
Using the Design Brief
Chapter 6
Competitive Analysis
Chapter 7
Establishing Credibility and Trust for Design
Chapter 8
Using the Design Brief in the Approval Process
Chapter 9
What Is a Design Manager?
Chapter 10
Measuring Design Results
Chapter 11, by Joshua L. Cohen
Strategies for Creating a Strong Intellectual Property Position
Chapter 12
An Example of a Design Brief
Chapter 13
Anticipating and Overcoming Obstacles
Chapter 14
Creating a Plan for Moving Ahead
Chapter 15
Lessons from the Trenches
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