• Chapter 1. The different markets for women’s wear
Five fashion markets
Niche markets
• Chapter 2. Fashion in time
Fashion seasons
The design-to-retail cycle
Trends in fashion
Trend forecasting
Finalizing your personal brief
• Chapter 3. Creative research
Finding inspiration
Your sketchbook
Potential sources of inspiration and influence
Finding material
Manipulating material
Choosing your influences and assembling your theme board
• Chapter 4. Development and sampling
Your strategy for development and sampling
Elements of garment design and construction techniques
Development techniques
Creative practices
Explaining how your collection will work: concept and boards
• Chapter 5. Garment design and line planning
Good fashion design
Garments: the building blocks of a fashion collection
Line planning in the industry
Line planning your final collection
Garment design
Cut, make, and trim (CMT)
• Chapter 6. Styling and presentation: Presentation of fashion
Presentation of final collection
Fashion styling
Styling your final collection
Presentation for submission
Making the most of the end-of-year show
Exercises in professional styling
• Chapter 7. Diffusing your final collection
Why do commercial designers have
secondary lines?
Extending your final
collection
Practical advice
Case studies