• INTRODUCTION
• PART ONE. HAUTE COUTURE
• CHAPTER 1. DEFENDING A TRADITION
The Origins of Couture
Couture, Apparel Manufacturing Haute Couture
The Business of Couture
Haute Couture After World War II
The Organization of Haute Couture
• CHAPTER II. THE PROFESSION’S NEW RESOURCES
The Christian Dior Business Model
The Purists
The Moderns
The Last Wave
Brand Management
The Marriage of Couture and Perfume
According to Pierre Berge
• PART TWO. READY-TO-WEAR
• CHAPTER I. THE ORIGINS OF THE APPAREL MANUFACTURING INDUSTRY
The Apparel Manufacturing Industry After World War
Industry Initiatives
The Catalysts of Change
Ready-to-Wear Explodes
• CHAPTER II. COUTURIERS READY-TO-WEAR
The Forerunners
Edition Couture
Couture Turns to Ready-To-Wear
Chapter III. Stylists-The New Fashion Creators
The First Stylists
The Fashionable Boutiques
Creatures & Industrials
Young Designers and Grands Couturiers
How the Creatures De Mode Grew
Conclusion
• POSTSCRIPT
• 1-FROM INTERNATIONALIZATION TO GLOBALIZATION
Decompartmentalization
The Invited Members
Education and Conviviality
• II – BRAND FRAGILITY AND DOMINATION
Couture or Ready-To-Wear
Brand Managers
A Brand an Autonomous Product
The Nature of Brands
Artistic Directors and Founding Designers
Fashion Brands and Luxury Brands
Fashion and Finance
The Owners of Large Groups
Fashion and Marketing
Omnipresent Competition
• III. LAW AND FASHION
Intellectual Property
Images Broadcasting Rights