Visual Merchandising & Display

By:

Pegler Martin M

Contributor(s):

Kong Anne

Material type: Text

TextLanguage: English Publication details: Bloomsbury Publishing -New York 2018Edition: 7thDescription: 402ISBN:

9781501315299

Subject(s):

Merchandising

DDC classification:

Summary: Part I: Getting Started—Visual Merchandising and Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. The Design Process Part II: Display Locations and Design Methods 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors 9. Types of Display and Display Settings 10. Techniques Commonly Used in Visual Merchandising 11. Seasonal Displays and Familiar Symbols Part III: What to Use for Successful Displays 12. Mannequins and Alternatives 13. Dressing the Three-Dimensional Form 14. Fixtures 15. Visual Merchandising and Dressing Fixtures 16. Modular Fixtures and Systems in Store Planning 17. Furniture as Merchandisers and Props 18. Materials and Graphics Used in Visual Merchandising and Store Design Part IV: Related Areas of Visual Merchandising 19. Fashion Accessory Display 20. Home Fashions, Hard Goods, and Food Displays 21. Point-of-Purchase Display 22. Exhibit and Trade Show Design Part V: Visual Merchandising and Planning 23. Visual Merchandise Planning 24. Store Planning and Design 25. Community and Experiential Stores Part VI: Industry Resources 26. Trade Organizations and Sources 27. Career Opportunities in Visual Merchandising

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Reference book	School of Fashion Technology	659.1'57 (Browse shelf(Opens below))	Available (not for issue)	003695	SOFT-BK-3695

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Previous	No cover image available No cover image available							Next
Previous	659 Advertising & Promotion: Supplement Aspects of �	659 Stunning Advertising.	659 Wayshowing Way- Finding : Basic & Interactive.	659.1'57 Visual Merchandising & Display	659 BAT Advertising Management	659 HEN Strategic Writing: Multimedia Writing for Public Relations, Advertising and More	659 RAT Strategic Media Planning & Buying: Integration of Traditional and Digital Media	Next

Part I: Getting Started—Visual Merchandising and Display Basics
1. Why Do We Display?
2. Color and Texture
3. Line and Composition
4. Light and Lighting
5. The Design Process
Part II: Display Locations and Design Methods
6. The Exterior of the Store
7. Display Window Construction
8. Store Interiors
9. Types of Display and Display Settings
10. Techniques Commonly Used in Visual Merchandising
11. Seasonal Displays and Familiar Symbols
Part III: What to Use for Successful Displays
12. Mannequins and Alternatives
13. Dressing the Three-Dimensional Form
14. Fixtures
15. Visual Merchandising and Dressing Fixtures
16. Modular Fixtures and Systems in Store Planning
17. Furniture as Merchandisers and Props
18. Materials and Graphics Used in Visual Merchandising and Store Design
Part IV: Related Areas of Visual Merchandising
19. Fashion Accessory Display
20. Home Fashions, Hard Goods, and Food Displays
21. Point-of-Purchase Display
22. Exhibit and Trade Show Design
Part V: Visual Merchandising and Planning
23. Visual Merchandise Planning
24. Store Planning and Design
25. Community and Experiential Stores
Part VI: Industry Resources
26. Trade Organizations and Sources
27. Career Opportunities in Visual Merchandising

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