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Marketing As Strategy Understanding The Ceo's Agenda for Driving Growth and Innovation

By: Contributor(s): Material type: TextTextLanguage: English Publication details: 2004 Penguin books New DelhiDescription: 270pISBN:
  • 067005789-4
Subject(s): DDC classification:
  • 658.802 KUM
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Holdings
Item type Current library Call number Status Notes Barcode
Books Smt. Hiraben Nanavati Institute of Management & Research for Women 658.802 KUM B04437 (Browse shelf(Opens below)) Available (not for issue) B04437 HIMR-BK-4437

Marketing strategies;Strategic marketing

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