What's In A Brand ? Building Brand Equity Through Advertising

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TextLanguage: English Publication details: 1998 Tata McGraw Hill New DelhiDescription: 335pISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Smt. Hiraben Nanavati Institute of Management & Research for Women				658.827 JON B01082 (Browse shelf(Opens below))					Available (not for issue)	B01082		HIMR-BK-1082

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Previous	344.01 MAL B10825 Industrial Law : Vol 1	302.35 PET B10823 Organizational Behaviour	823 VAR B10827 Rebirth	658.827 JON B01082 What's In A Brand ? Building Brand Equity Through Advertising	658.4012 BAI B10821 Winning Strategies for Business	658.4012 BAI B10820 Winning Strategies for Business	658.827 KAP B03187 Strategic Brand Management New Approach To Creating And Evaluating Brand Evaluation	Next

Advertising,Brand management

Branding

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