Digital Marketing For Dummies

By:

Deiss Ryan

Contributor(s):

Henneberry Russ

Material type: Text

TextLanguage: English Publication details: Delhi John Wiley & Sons 2021Description: 334ISBN:

9788126567010

Subject(s):

Marketing

DDC classification:

658.8 DEI

Summary: Introduction Part 1: Getting Started with Digital Marketing chapter 1: Understanding the Customer Journey chapter 2: Choosing the Right Marketing Campaign chapter 3: Crafting Winning Offers Part 2: Using Content to Generate Fans, Followers, and Customers chapter 4: Pursuing Content Marketing Perfection chapter 5: Blogging for Business chapter 6: Taking Stock of 57 Blog Post Ideas Part 3: Generating Website Traffic chapter 7: Building High-Converting Landing Pages chapters: Capturing Traffic with Search Marketing chapters: Leveraging the Social Web chapter 10: Tapping into Paid Traffic chapter 11: Following Up with Email Marketing Part 4: Measuring, Analyzing, and Optimizing Campaigns chapter 12: Crunching Numbers: Running a Data-Driven Business chapter 13: Optimizing Your Campaigns for Maximum ROI Part 5: The Part of Tens chapter 14: The Ten Most Common Digital Marketing Mistakes CHAPTER 15: Ten Trending Digital Marketing Skills to Add to Your Resume chapter 16: Ten Essential Tools for Digital Marketing Success

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	School of Fashion Technology	658.8 DEI (Browse shelf(Opens below))	Available (not for issue)	004090	SOFT-BK-4090

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Previous	658.8 AAK Building Strong Brands	658.8 AGI End of Fashion: How Marketing Changed the Clothing Business Forever	658.8 BOO Contemporary Marketing	658.8 DEI Digital Marketing For Dummies	658.8 JAC Mastering Fashion Marketing	658.8 KOT Principles of Marketing	658.8 KOT Marketing Management	Next

Introduction

Part 1: Getting Started with Digital Marketing
chapter 1: Understanding the Customer Journey
chapter 2: Choosing the Right Marketing Campaign
chapter 3: Crafting Winning Offers

Part 2: Using Content to Generate Fans,
Followers, and Customers

chapter 4: Pursuing Content Marketing Perfection
chapter 5: Blogging for Business
chapter 6: Taking Stock of 57 Blog Post Ideas

Part 3: Generating Website Traffic
chapter 7: Building High-Converting Landing Pages
chapters: Capturing Traffic with Search Marketing
chapters: Leveraging the Social Web
chapter 10: Tapping into Paid Traffic
chapter 11: Following Up with Email Marketing

Part 4: Measuring, Analyzing, and
Optimizing Campaigns

chapter 12: Crunching Numbers: Running a Data-Driven Business
chapter 13: Optimizing Your Campaigns for Maximum ROI

Part 5: The Part of Tens
chapter 14: The Ten Most Common Digital Marketing Mistakes
CHAPTER 15: Ten Trending Digital Marketing Skills to Add to Your Resume
chapter 16: Ten Essential Tools for Digital Marketing Success

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