PART A - An Understanding of the ENTREPRENEUR Concept
Chapters
1. Understanding the Meaning of “Entrepreneur”
2. Characteristics of an Entrepreneur
3. Classification of Entrepreneurs
4. The Entrepreneurial Scene in India
5. Factors Influencing Entrepreneurship
6. Entrepreneurial Growth
7. Problems of Entrepreneurs
PART B – How to Start an Enterprises?
8. Business Idea Generation Techniques
9. Identification of Business Opportunities
10. Marketing Feasibility
11. Financial and Economic Feasibilities
12. Technical, Legal, Managerial, Locational and Other Feasibilities
13. Project Appraisal
14. Project Report
PART C – How to Enter the Market?
15. Franchising
16. Product Strategies
17. Pricing Strategies
18. Distribution Strategies
19. Promotional strategies
20. Step-by-Step Approach for Starting New Business
PART D – How to be Successful Entrepreneur?
21. Learning to be Successful
22. Family Owned Business Enterprises
23. Strategic Approaches
24. Ethics and Entrepreneurship
25. Cases