Principles of Marketing

By:

Kotler Philip

Contributor(s):

Gary Armstrong

Material type: Text

TextLanguage: English Publication details: India Pearson 2021Edition: 17thDescription: 701ISBN:

9789352865611

Subject(s):

Marketing

DDC classification:

17th 658.8 KOT

Summary: Part 1: Defining Marketing and the Marketing Process 1 Marketing Creating Customer Value and Engagement 2 Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value-Driven Strategy and Mix 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing Understanding and Capturing Customer Value 11 Pricing Strategies Additional Considerations 12 Marketing Channels Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value Integrated Marketing Communication Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing Social Responsibility and Ethics

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Books	School of Fashion Technology	658.8 KOT (Browse shelf(Opens below))	26%	Available (not for issue)		SOFT-BK-4365
Books	School of Fashion Technology	658.8 KOT (Browse shelf(Opens below))		Available (not for issue)	004115	SOFT-BK-4115

Browsing School of Fashion Technology shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 BOO Contemporary Marketing	658.8 DEI Digital Marketing For Dummies	658.8 JAC Mastering Fashion Marketing	658.8 KOT Principles of Marketing	658.8 KOT Marketing Management	658.8 KOT Marketing Management	658.8 KOT Marketing Management	Next

Part 1: Defining Marketing and the Marketing Process
1 Marketing Creating Customer Value and Engagement
2 Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships
Part 2: Understanding the Marketplace and Consumer Value
3 Analyzing the Marketing Environment
4 Managing Marketing Information to Gain Customer Insights
5 Consumer Markets and Buyer Behavior
6 Business Markets and Business Buyer Behavior
Part 3: Designing a Customer Value-Driven Strategy and Mix
7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers
8 Products, Services, and Brands Building Customer Value
9 Developing New Products and Managing the Product Life Cycle
10 Pricing Understanding and Capturing Customer Value
11 Pricing Strategies Additional Considerations
12 Marketing Channels Delivering Customer Value
13 Retailing and Wholesaling
14 Engaging Consumers and Communicating Customer Value Integrated Marketing Communication Strategy
15 Advertising and Public Relations
16 Personal Selling and Sales Promotion
17 Direct, Online, Social Media, and Mobile Marketing
Part 4: Extending Marketing
18 Creating Competitive Advantage
19 The Global Marketplace
20 Sustainable Marketing Social Responsibility and Ethics

There are no comments on this title.

to post a comment.