00388nam a2200145Ia 4500008004100000041000800041082002300049100001700072245005200089250000800141260002200149300000800171365001700179700004600196230718s9999    xx            000 0 und d  aeng  a658.83420'073bHOW  aHowkins D.I.  aConsumer Behavior bBuilding Marketing Strategy  a8th  c2000bMcGraw Hill  a775  cRs.b1187.00  aHowkins D.I., Best R. J.  & Correy K. A.