<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00514nam a2200169Ia 4500</leader>
  <controlfield tag="008">230718s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780743249386</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8'27</subfield>
    <subfield code="b">AAK</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Aaker D.A.</subfield>
    <subfield code="9">107990</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Brand Portfolio Strategy</subfield>
    <subfield code="b">Creating Relevance Differentiation, Energy, Leverage And Clarity</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2004</subfield>
    <subfield code="b">Free Press</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">348</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="c">Rs.</subfield>
    <subfield code="b">982.00</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Aaker D.A.</subfield>
    <subfield code="9">107990</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="d">O:0124330-Oct-2010B:557428-Sep-2010</subfield>
    <subfield code="c">GENRL</subfield>
    <subfield code="b">245.5</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">326315</subfield>
    <subfield code="d">326315</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">CCEP</subfield>
    <subfield code="b">CCEP</subfield>
    <subfield code="d">2010-10-30</subfield>
    <subfield code="e">Tbs</subfield>
    <subfield code="f">GENRL</subfield>
    <subfield code="g">736.50</subfield>
    <subfield code="i">5574</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8'27</subfield>
    <subfield code="p">CCEP-BK-37522</subfield>
    <subfield code="r">2023-07-18 00:00:00</subfield>
    <subfield code="t">245.5</subfield>
    <subfield code="v">982.00</subfield>
    <subfield code="w">2010-09-28</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">037522</subfield>
  </datafield>
</record>
