Berman Barry creator Evans Joel R. text India Pearson 2022 13th monographic eng

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722 PART 1 An Overview of Strategic Retail Management Chapter 1 An Introduction to Retailing Chapter 2 Building and Sustaining Relationships in Retailing Chapter 3 Strategic Planning in Retailing PART 2 Situation Analysis Chapter 4 Retail Institutions by Ownership Chapter 5 Retail Institutions by Store-Based Strategy Mix Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing PART 3 Targeting Customers and Gathering Information Chapter 7 Identifying and Understanding Consumers Chapter 8 Information Gathering and Processing in Retailing PART 4 Choosing a Store Location Chapter 9 Trading-Area Analysis Chapter 10 Site Selection PART 5 Managing a Retail Business Chapter 11 Retail Organization and Human Resource Management Chapter 12 Operations Management: Financial Dimensions Chapter 13 Operations Management: Operational Dimensions PART 6 Merchandise Management and Pricing Chapter 14 Developing Merchandise Plans Chapter 15 Implementing Merchandise Plans Chapter 16 Financial Merchandise Management Chapter 17 Pricing in Retailing PART 7 Communicating with the Customer Chapter 18 Establishing and Maintaining a Retail Image Chapter 19 Promotional Strategy PART 8 Putting It All Together Chapter 20 Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing Retailing 687 BER 9789332587694 230819 20230822105225.0