TY - BOOK AU - Steinberg Charles S. Ed. TI - Mass Media & Communication U1 - 302.23 PY - 1966/// CY - New York PB - Hastings House Publishers KW - Mass Media N2 - 1. The Structure & Development of Mass Communication 2. Public Opinion 3. The Newspaper 4. The American Magazine 5. The Motion Picture 6. Broadcasting Media 7. Book Publishing 8. International Communication 9. The Motivation of Assent 10. The Effect of Mass Media ER -