Nunes Paul creator text Boston Harvard Business School Press 2004 monographic eng Eng lis h

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269 1. The New Mass Market Part One - The New Rule of Positioning 2. Seize the New Middle Ground 3. Treat Some Customers More Equal Than Other Part Two – The New rules of Designing Offerings 4. Fins an Occasional Use 5. Introduce of New Math of Ownership 6. Grow the Return of Consumption Part Three – The New Rule of Customer Reach 7. Think Global Retail Local 8. Become Apropos of Everyone Part Four – What Next? 9. Tomorrow’s Mass Market Marketing 658.8 NUN 9781591391968 240426 20240513115801.0