00738nam a22001817a 4500 20240607112826.0 240531b |||||||| |||| 00| 0 eng d 9781422177808 English 745.4 MAR Martin Roger 206640 Design of Business : Why Design Thinking is the Next Competitive Advantage Boston Harvard Business Press 2009 191 . The Science and Art of Business 2. Reliability versus Validity 3. The Competitive Advantage of Design Thinking 4. The Design of Procter & Gamble 5. Organizational Implications 6. Implications for Leadership 7. Implications for You Design 180701 DB 358042 358042 0 0 ddc 0 0 SOFT SOFT 2024-05-18 Aditi Rane 1 745.6 MAR SOFT-BK-D98 2025-01-07 00:00:00 2025-01-03 1.00 DB D98