TY  - BOOK
AU  - Martin Roger
TI  - Design of Business : Why Design Thinking is the Next Competitive Advantage
SN  - 9781422177808
U1  - 745.4 
PY  - 2009///
CY  - Boston
PB  - Harvard Business Press
KW  - Design
N2  - . The Science and Art of Business
 2. Reliability versus Validity
 3. The Competitive Advantage of Design Thinking 
4. The Design of Procter & Gamble 
5. Organizational Implications
 6. Implications for Leadership 
7. Implications for You



ER  -