TY  - BOOK
AU  - Jackson Tim
AU  - Shaw David
TI  - Mastering Fashion Marketing
SN  - 9781403919021
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - Palgrave Macmillan
KW  - Marketing
N2  - •	The customer and fashion consumption
•	Marketing research and information for fashion
•	Fashion segmentation, targeting and positioning (STP)
•	Marketing mix: the fashion product
•	Marketing mix: pricing in fashion
•	Marketing mix: promotion and marketing communications
•	Marketing mix: place & channels of distribution and service
•	Branding in fashion and luxury
•	New approaches to fashion marketing
•	Strategic and tactical planning in fashion marketing


ER  -