TY  - BOOK
AU  - Tybout Alice M.
AU  - Calkins Tim
TI  - Kellogg on Branding
SN  - 9780471690160
U1  - 687 
PY  - 2005///
CY  - Canda
PB  - John Wiley & Sons, Inc
KW  - Branding
N2  - •	Acknowledgments.
•	Introduction
•	The Challenge of Branding.
•	Section I: Key Branding Concepts
•	Section II: Strategies for Building and Leveraging Brands.
•	Section III: From Strategy to Implementation.
•	Section IV: Branding Insights from Senior Managers Index
•	Show less


ER  -